Single title
It focused
especially on donor policies of European countries, taking into account that the German
Federal Ministry for Economic Cooperation and Development (BMZ) has expressed growing
interest in media development. Therefore, the first part of this publication provides insight
into the media development practices and policy frameworks of France, Germany, Norway
and the United Kingdom, as seen through the eyes of media development specialists from
these countries. The second part goes beyond the frameworks, and deals with different
issues: the role of media for social transformation in Africa, a case study of a media sector
programme in the Democratic Republic of Congo, coordination of international donors and
implementers, and media development impact measurement.
The contributions to this publication indicate a broad mutual understanding of the role of,
and strategies for, media development. Four common characteristics can be highlighted.
First, media assistance is seen as an integral part of democracy support (see especially
Evensmo), mainly due to the role of media as a guarantor of accountability (Deane, Minery,
Susman-Peña) and platform for public discourse (Chinje). Second, media assistance
requires not only journalism training, but a sector approach including all levels of the media
sector, as professional editorial and financial management, capable professional associations,
and an enabling regulatory environment (Dietz/Osang, Minery, Myers). Third, financial
sustainability is of paramount importance for a functioning independent media sector,
and media development cooperation must become more active in this area (Dietz/Osang,
Minery, Myers). Fourth, closer cooperation and partnerships among donors and implementers should be encouraged (Evensmo, Højberg).
Contents
5 Executive Summary
National media development policies and beyond
8 Christoph Dietz and Helmut Osang: German media development cooperation survey. Strong in training – weak in sustainability support
16 Florence Minery: French media assistance. Developing tailor-made regional cooperation strategies
23 Ivar Evensmo: Norwegian media assistance. An integral part of democracy support
33 James Deane: The UK perspective and beyond. Growing faultlines in media development
African insights – International cooperation – Measuring impact
44 Eric Chinje: Media development and social transformation. Message and the power of media in Africa
46 Mary Myers: DRC Media Sector Programme. From „coupage“ to self-reliance?
53 Jesper Højberg: Ways forward for international media development. Cooperation and partnerships
59 Tara Susman-Peña: Measuring the impact of media development. The Media Map Project methodology
