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Research: Global E-Commerce Trends and their Implications for Eu-Vietnam Trade

This study, conducted by the Vietnam Institute for Development Strategies (VIDS) with support from Konrad-Adenauer-Stiftung Vietnam, highlights the essential role of e-commerce in strengthening the EU-Vietnam trade relationship. By pinpointing key trends and suggesting actionable strategies, the report offers a roadmap to fully leverage the EVFTA. The insights and recommendations are crucial for policymakers, businesses, and stakeholders to navigate the evolving digital economy, ensuring Vietnam's competitiveness and success in the global market.

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Key Highlights:

- Comparative analysis of the legal frameworks in the EU and Vietnam.

- Impact of the EVFTA on Vietnam's e-commerce landscape.

- Rapid growth of e-commerce in Vietnam, with significant increases in B2C and cross-border sales.

- Success stories of Vietnamese enterprises leveraging e-commerce for exports.

- Future focus areas: building Vietnamese e-commerce platforms, addressing regulatory challenges, and aligning with the 2030 Import-Export Strategy.

- Government solutions: improving e-commerce regulations, supporting EVFTA exploitation, building a national e-commerce database, and enhancing logistics and international cooperation.

- Tailored solutions for different products, such as advertising for agricultural goods and supporting transportation costs for handicrafts

*The report is in Vietnamese only, with English summary.

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Pham Thi To Hang

Pham Hang

Project Manager

Hang.Pham@kas.de +84 24 37 18 61 94 /95 /96 +84 24 37 18 61 97

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Foundation Office Vietnam

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