Seminar
Details
Political Academy 2008 Seminar III
„Politician’s Communication Skills“
June 13 – 14, 2008
Sarajevo, hotel Grand
Friday, June 13th, 2008
14.15 hOpening Remarks:
Dr. Christina Catherine Krause, Konrad Adenauer Foundation
Peter Noordhoek, Eduardo Frei Foundation
Introduction of the participants
14.30 h“Situation in BiH and Background to the Political Parties present”
Presentation by SDA, HDZ, PDP and HDZ 1990
15.00 h„The Role and PR Possibilities of Candidates“
-Logistical and operational requirements
-Traditional activities
-Special events
-Political advertisements
-Connecting with the voters
-“Door to door” action
-24-Hours before election
-Fundraising
Jens-Uwe Kerl, Unit for Marketing and Internal Communication, CDU, Germany
Peter Noordhoek, EFF/CDA, The Netherlands
Discussion
16.30 hBreak
17.00 h„Recognition and Image Maintenance“
-Brochures and newsletters
-Photography and billboards
-Branding, advertising
-Promotion materials (print materials)
-TV appearance
Jens-Uwe Kerl, Unit for Marketing and Internal Communication, CDU, Germany
Peter Noordhoek, EFF/CDA, The Netherlands
Discussion
19.00 hDinner
Saturday, June 14th, 2008
10.00 h„Statements and Press Releases“
-Developing of public relations
-Models of public relations
-Good media relations
-Press releases and news items
-Public information
-Media campaign
-Spin doctors
Jens-Uwe Kerl, Unit for Marketing and Internal Communication, CDU, Germany
Peter Noordhoek, EFF/CDA, The Netherlands
Discussion
11.30 h„Public Appearance“
-Public image
-Increasing visibility
-Dress-code
-Non-verbal communication
-Speech-writing
-Public speeches
-Political rhetoric
-Delivering messages
-Political promises
-Interview and press conferences
Amir Zukić, Journalist from BiH
Ramiz Mehaković, Method PR-Agency
Discussion
13.00 hLunch
14.00 hTV-debate Simulation
Amir Zukić, Journalist from BiH
Discussion
16.00 hEvaluation and Conclusions
Translation English/B/SC
Themen
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