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Media and the Pandemic

Adapting to survive: Radio and digital media in Eastern Africa

Although radio is still the region’s most popular medium, legacy or traditional media houses in Eastern Africa have been facing financial challenges as a result of reduced advertisement expenditures. This, to a large extent, is a result of shifting consumer preferences to digital media.

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The Covid-19 pandemic has served to escalate the sustainability crisis. It has also forced media houses to be innovative and drive engagements that are relevant to the digital space. To explore media and the pandemic, KAS Media Africa commissioned AfricaBlogging Lead Editor Daniel Ominde Okoth, a Kenyan political blogger to conduct a study on the above. His research, which spans four countries in the region, is presented as a podcast and text.

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Kontakt

Christoph Plate

Christoph Plate bild

Leiter des Medienprogramms Südosteuropa

christoph.plate@kas.de +359 2 942-4971 +359 2 94249-79