Workshop
Details
Der Workshop bringt Teilnehmer von allen relevanten ugandischen Parteien zusammen. Neben modernen Wegen der Kampagnenführung werden Krisenmanagement und andere Formen der Öffentlichkeitsarbeit diskutiert werden. Das richtige Verhalten vor der Kamera wird dabei ebenso Teil des Seminars, wie auch die Erstellung eines eigenen Blogs sowie eines social network accounts (Facebook).
Ziel der Veranstaltung ist es, das Wissen der Teilnehmer um moderne Formen der politischen Kommunikation zu stärken und Netzwerke über Parteigrenzen hinweg sowie zu den Politikberichterstattern aus den Medien aufzubauen.
Programme
Monday, 27th July 2009
09h30
Opening
09h40 - 09h50
Welcome Remarks
09h50 - 10h15
Introduction of the participants
10h15 - 10h30
“The Sub- Sahara Media Programme”
10h45 - 11h00
Goals of the workshop
11h00 - 11h15
Group work: “The questions I always wanted to ask politicians/ journalists?”
11h15 - 11h45
Presentation & discussion
11h45 - 13h00
“International election campaigning”
14h15 - 14h45
Group work: “Straight talk: what politicians want from journalists and what journalists want from politicians”
14h45 - 15h15
Presentation & discussion
15h30 - 16h00
Wrap- up and SWOT analysis of political communication in Uganda : Scanning the environment
16h00 - 17h00
“How to set a campaign strategy” Campaign strategy and plan – identifying strengths, weaknesses and opportunities
17h00 - 17h30
Wrap-up
18h30
OPENING DINNER
Tuesday, 28th July 2009
9h00 - 10h30
“How to develop a message and communication” Political communications, strategy and plan
10h45 - 12h00
How to stay on message! - Working with the media
12h00 - 13h00
Mastering difficult communication situation
14h00 - 15h15
Best practices: Using Print, TV and Newspapers
15h30 - 16h30
Direct voter contact and communication, Internet campaigning
16h30
End of course, free evening
Wednesday, 29th July 2009
9h00 - 09h30
“How to communicate effectively with voters through the media: the basics”
9h30 - 10h30
Discussion
10h45 - 11h15
Examples: Writing of a press statement
11h15 - 13h00
Practical Exercise : writing a press statement
14h00 - 14h30
“Crisis management: How to control the media”
14h30 - 15h00
Discussion
15h00 - 16h15
Practical Exercise/ Simulation: Managing a crisis
16h30 - 17h30
Group presentations and discussion
17h30 - 18h00
Wrap- up/ lessons learned
18h00
End of day
Evening Individual preparation for mock interviews
Thursday, 30th July 2009
09h00 - 10h30
Practical Exercise: mock interviews
10h45 - 13h00
Continuation mock interviews
14h00 - 14h30
Wrap- up
14h30 - 16h00
Practical Exercise: Production of a Flyer and Radio spot
Friday, 31st July 2009
08h00 - 09h30
TRANSFER to Internet Café
09h30 - 10h30
Introduction: Blogging and the significance of it: blogging and social- media in politics. RSS, mobile blogging, case studies.
10h30 - 11h00
Discussion
11h15 - 12h00
Setting up blogs: wordpress.com, select blog design
12h00 - 13h00
Writing strategies for blogging
14h00 - 15h00
Content, writing blog posts, add pictures, links, keywords, categorisation
15h15 - 16h00
continue: Content, writing blog posts, add pictures, links, keywords, categorisation and Building a community
16h00 - 17h00
Building a community
17h00 - 17h15
Wrap-up
17h15 - 18h30
Closing (presentation of flyer, radio spot), Workshop evaluation
