Preparing for the World Cup 2034

Germany hosted the football European Championship 2024, and Saudi Arabia is set to host the 2034 FIFA World Cup ten years later. EURO 2024 and the 2034 FIFA World Cup hold immense potential to catalyse football development and foster closer relations between Saudi Arabia and Germany. Beyond providing opportunities to practice together physically and engage in administrative collaboration, these events can stimulate aspiring athletes and leaders in both countries while challenging stereotypes that each holds about the other. In this vein, the policy paper provides suggestions for collaboration and learning opportunities between Saudi Arabia and Germany in the promotion of men’s and women’s football, fandom, volunteerism, and health.