Participants delved into essential topics, including the role of PSM in times of conflict and crisis, strategies for rebuilding trust and resilience within media institutions, and innovative approaches to attract younger audiences. Esteemed contributions came from major international broadcasters such as the BBC, African Broadcasting Union (AUB), and the European Broadcasting Union (EBU), enriching the dialogue and fostering cross-regional collaboration.
The conference was more than a mere exchange of ideas; it served as a powerful reminder of the critical role public service media plays in maintaining democratic values and providing unbiased, high-quality media for the public.
We extend our deepest gratitude to all participants whose invaluable contributions and active engagement made this event a success. Together, we have taken meaningful steps towards fortifying public service media and enhancing collaboration between continents, ensuring media's enduring impact in our rapidly evolving world.
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Media Programme Sub-Saharan Africa
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