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International Reports

Qatar between Marketing and Realpolitik

by Dr. Gidon Windecker, Peter Sendrowicz

A Smart Business Model for a Micro-State?

Qatar remains a vulnerable micro-state wedged between its large neighbours, Saudi Arabia and Iran. In the long-term this cannot be gilded by its smart advertising strategy. Long-term success can only be achieved with a labour market that is not dependent on gas revenues and a qualified local workforce that will remain in the countryeven in the event of a crisis.

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International Reports
August 12, 2013
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