Qatar between Marketing and Realpolitik - International Reports
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International Reports
Qatar between Marketing and Realpolitik
by
Dr. Gidon Windecker, Peter Sendrowicz
A Smart Business Model for a Micro-State?
Qatar remains a vulnerable micro-state wedged between its large neighbours, Saudi Arabia and Iran. In the long-term this cannot be gilded by its smart advertising strategy. Long-term success can only be achieved with a labour market that is not dependent on gas revenues and a qualified local workforce that will remain in the countryeven in the event of a crisis.