International Round Table on Public Service Media: Bringing Together Voices from Africa and Europe

Group photo with the expert participants at our International Round Table on PSM in Africa and Europe

Opening and welcome by KAS Media Africa director, Hendrik Sittig

International Round Table discussion with participants across the African and European continents

Participants Advocate Robin Sewlal, Aureliè Kalenga, and Francisca Aiyetan (left to right)

Participant Uyanda Siyothula, National Coordinator, SOS - Support Public Service Broadcasting in Africa

The Values of Public Service Media

Participant Radka Betcheva, Head of Member Relations for Central and Eastern Europe, European Broadcasting Union (EBU)

Participant Stefan Spiegel, Head of Content, Funk

Participants David Jordan, Director of Editorial Policy and Standards, BBC and Joseph Warungu Mureithi, Executive Editor, AfricaonAir (left to right)

Participant Evelyne Faye, Head of Marketing and Sales Department, African Broadcasting Union (AUB)

Participants Oumar Cissè, Journalist/ Reporter, Gabou FM Community Radio Station, and Ibrahima Benjamin Diagne, President of the Development, Strategies and Partnerships Commission of the UPF in Senegal (left to right)

Participants delved into essential topics, including the role of PSM in times of conflict and crisis, strategies for rebuilding trust and resilience within media institutions, and innovative approaches to attract younger audiences. Esteemed contributions came from major international broadcasters such as the BBC, African Broadcasting Union (AUB), and the European Broadcasting Union (EBU), enriching the dialogue and fostering cross-regional collaboration.

The conference was more than a mere exchange of ideas; it served as a powerful reminder of the critical role public service media plays in maintaining democratic values and providing unbiased, high-quality media for the public.

We extend our deepest gratitude to all participants whose invaluable contributions and active engagement made this event a success. Together, we have taken meaningful steps towards fortifying public service media and enhancing collaboration between continents, ensuring media's enduring impact in our rapidly evolving world.