The main topic of the discussion was the political, social and especially media situation in Bulgaria. Moreover, the young scholars were interested in the German-Bulgarian relations in the current European context. The Ambassador emphasised that it was important to strengthen Europe and its values as a unity. He encouraged the young fellows to follow a career in journalism and underlined that independent quality journalism is one of the most important basis for a well-functioning democracy. Christoph Eichhorn also talked about his impressions during his tenure in Sofia as well as about his experiences as a radio journalist at the public service broadcaster before his diplomatic career.
The KAS Media Programme South East Europe awards the “Adenauer Journalism Scholarship” twice a year. It supports talented journalism students at universities in Sofia. With this, the Media Programme aims to support the new generation of young journalists in the media.