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Facts and Findings

Social Bots

by Simon Hegelich

Invasion of the social bots

Social bots are software robots programmed by humans. They collect information and data, but also systematicallyintroduce trends and key topics into social media without users being aware of it. The influencingpotential – the so-called “bot effect” – is theoretically very large, but difficult to prove empirically.

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Event reports
December 22, 2016
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